Say Goodbye to Failed Initiatives
Are you facing a must-win battle? Thrive! Virtual Coach helps you conquer the last mile of any strategic project by nudging the right behaviour at the right time.
It’s a science-backed, AI-powered way to accelerate performance and improve productivity.
Our world is changing fast. People, however, change slowly. The different speeds create a talent gap and people fall behind.
67% of digital transformation efforts fail. The problem usually is not strategy or technology.
Expertise becomes quickly outdated. New knowledge changes every 3 to 4 years and in some industries, it’s only 18 months.
Upskilling and technical abilities alone are proving insufficient to deliver change and remain competitive, according to CEOs (Conference Board, 2022). This is despite spending USD $340 Billion globally on training.
Thrive! Virtual Coach gives you a faster, better way to adopt new ways of working and excel through the last-mile. Best of all, our AI platform requires only about one minute each day to drive new ways of working.
Three Ways Our World is Changing - Fast
Digital transformation impacts nearly every industry. McKinsey says, “Cultural resistance is almost always encountered in all large-scale digital transformation initiatives.” The global cost of failure is an estimated USD $2 Trillion annually. People struggle to adapt.
Demographic change. Rapidly ageing workforces and shrinking talent pools challenge our existing HR strategies. Korn Ferry predicts that shrinking talent pools will result in USD $8 Trillion of unrealized economic value by 2030. Time to adapt is running out.
Financial and digital literacy must rapidly improve as financial services become more affordable and expand into underserved communities. Firms are moving quickly to serve the 2.5 billion unbanked people. Do these potential new customers possess financial literacy? Most do not.
People Need an Equally Fast Way to Adapt
Introducing the Thrive! Virtual Coach
An AI-powered coach that is context-aware and delivers just the right nudge at the right time to accelerate performance.
Using Nobel-Prize-winning nudge theory, Thrive! VC learns about each unique subscriber, adapts to them, and then delivers just the right personalized nudge that resonates powerfully.
Think of it as a coach in the palm of your hand, or a personal advisor, who knows what you need to hear and how to say it best.
Cutting-edge neuroscience and behaviour design guide Thrive! VC to personalize every nudge for peak performance and productivity. It’s a series of tiny steps that add up to big change.
After upskilling concludes, the nudges and behaviour change begin.
Get Started in Three Easy Steps
“Traditionally, life has been divided into two main parts: a period of learning followed by a period of working. Very soon this traditional model will become utterly obsolete, and the only way for humans to stay in the game will be to keep learning throughout their lives, and to reinvent themselves repeatedly. Many if not most humans may be unable to do so.”
― Yuval Noah Harari, Homo Deus
Thrive! VC coaches you. It operates alongside any strategic corporate initiative or L&D investment to nudge the right behaviours at the right time.
Align and assess. After meeting to learn your needs and customize the platform to your brand, we conduct JTBD interviews and assessments to build a baseline. This enables Thrive! VC to personalize every message. Our model uses neuroscientific, personality, and literacy assessments.
Shape behaviours. Next, Thrive! VC delivers personalized nudges to each subscriber while measuring nudge consumption and collecting pulse survey responses.
Shape the context: Finally, we sustain the initiative over 90 days by shaping a context that motivates people to continue taking tiny steps that add up to big change. Context shaping might include a CEO challenge, team coaching, or readiness-to-change brain training based on cutting-edge neuroscience.
Big Issues Where We Are Pioneering Behaviour Change
We are currently working on the last-mile challenge within three of today’s most pressing issues.
Workforce longevity and neuroscientific brain training. Working with both private and public clients, we help you redesign work and adapt to an ageing and shrinking workforce. Employing cutting-edge neuroscience, we assess brain performance and then strengthen business-critical thinking capabilities - at any age or stage. We are translating revolutionary neuroscientific discoveries into practical solutions that help people thrive.
Digital transformation. Through co-innovation in a technology firm’s innovation lab, we designed and built the Thrive! Virtual coach MVP specifically to drive new behaviours that enable AI to touch every job in the organization and perform higher-value work.
Financial literacy. In cooperation with an ASEAN open finance platform and digital transformation firm aspiring to deliver financial services access to an entire nation, Extend My Runway will provide a critical behavioural angle on financial literacy and help all citizens adopt positive behaviours that help people realize financial well-being.
Contact us today to discuss how Thrive! VC can help your talents adapt to new demands and accelerate new ways of working.
“The rate of change today is not just fast. It is accelerating. The complexity of modern life is outstripping our ability to deal with it.”
- Prof. Robert Kegan, Harvard